This week we learned more about tracking our ad campaigns and using Google Analytics for tracking information on our websites. I am learning to get around better and becoming more familiar with Adwords and Google Analytics.
On Adwords, I can add and delete keywords, and ad campaigns. I can read the data that it gives me. I just don’t understand what all the data it gives me means. I don’t know if it is good or bad other than I do understand that a good quality score is 6/10 or better. I am beginning to understand that a good quality score is how high an ad is ranked and the amount of money you bid. I still feel in the dark though how this really helps my website if at all. According to Google Analytics, it doesn’t seem to really be helping, but maybe I am reading the reports incorrectly.
I feel like it will take months to learn how this all works together and wonder if it is worth the money or is this just a gimmick by Google to take lots of people’s money and give them hope that it will help more people get to their website?